Have you seen the ad of Tru Earth Laundry Eco-Strips?

After watching this video – you will know more than enough about Tru Earth laundry eco-strips and you will be sold. We definitely are!

Doing laundry is almost as essential, as using a comb, toothpaste, toothbrush, and toilet paper. I mean in some way or other, we all wash our clothing. But what is at the moment perhaps more essential than the laundry detergent, is the advertisement they are using to advertise their eco-strips!

When we lived in Germany we started exploring and experimenting more with natural household cleaners. Most exciting was when I realized that the horse chestnuts can be used for laundry! Lucky us they were in abundance in the area, where we lived.

I feel like I am falling off the subject here.

What I was going to say…

is that Tru Earth laundry eco-strips are revolutionary!

Though we are into zero waste, using less, buying less, and having fewer things, we haven’t yet tried the strips ourselves. Because when we moved to Toronto, we have received many laundry detergents for free. But this all happened after we purchased a locally-made natural laundry powder. So we have a lot to go through yet, as we do not do laundry so often anyway. 

The good things about Tru Earth Laundry Eco-Strips:

• New zero-waste compostable packaging
• No measuring & no mess
• Dissolves completely in hot or cold water.
• Works in all washing machines, including HE. Front loads or top loads.
• Helps keep 700,000,000 plastic jugs out of landfills per year

But I do not have to like Tru Earth laundry eco-strips to know that they are doing so much good. If you see their video, then you know what I am talking about. It is so smart, so fresh, so funny, a bit sexist, but again you could overlook that because what matters the most is the message. And the message is strong. Strong and bold. The video has nearly a million views in a month. A laundry detergent! Wow!

We haven’t received such attention to plastic waste, recycling myths, and plastics longevity ever before in any advertisement. This is an eye-opener hopefully to many people. It is a good advertising trick as well, as people like me become easily their fans, without even trying their product.

Message of Tru Earth laundry eco-strips

The short video portrays a very manly man who starts doing laundry. He doesn’t like it, but soon starts to love it because of Tru Earth laundry eco-strips! He calls out men to be more manly, explains that these eco-strips replace garbage, are eco-friendly, good to your skin, etc:

These funny looking strips I just use instead of my old laundry detergent. Why? Because this replaces this garbage. And who has time to wait 450 years for this junk to decompose? No, I’d rather be doing something manly, like pre-sorting the whites, darks, and oh, so delicates.

Maybe you’re saying, “Oh no, no, no. I put all my recyclables in the recycling bin.” I hate to ruin the mood, but 75% of the content in your recycling bin is rejected at the recycling plant, which heads straight to the landfill.

There’s just not enough need for all the junk we throw away. No! And real men say, “No,” to heavy, wasteful bottles, burning fossil fuel as they ship them all over the country. I pity the fossil fool. That’s why real men use, Tru Earth Eco-Strips. No wasteful packaging, no harmful chemicals. As sensitive to your skin as it is to our planet.

Tru Earth Eco-Strips are designed to be tough on dirt, tough on sweat, and even tougher on the hardest of stains. Simply tear off a pre-measured strip, throw it into your washing machine, and watch that little beauty dissolve completely into that, oh, so fresh smelling goodness. Now that’s hot.

Drumroll, please! Watch the TruEarth laundry eco-strips advertisement here

What are your thoughts? Would love to hear your ideas about it!

If you like to find out more about different zero waste laundry detergents, including the Tru Earth laundry eco-strips,  then please tune in here:

Conclusion

Some day we will try out Tru Earth ourselves and see if we are fully sold, or we will be just huge fans of creative and environmentally friendly advertising. Whatever it is, it was a nice experience to consume an ad, which initiates men to do more at home, inspire people to think about plastic and the future of wildlife. On a day like today, we need more attention on heating subjects which appreciate nature and animals.

P.s. Though the strips are a bit pricey buying them would be the most reasonable for Canadians as it is made here, to keep down the emissions.